The COVID-19 pandemic and resulting lockdowns across many parts of the Philippines exacerbated poverty levels in the country as poverty incidence in 2020 rose to 20% of the population or equivalent to about 22 million poor Filipinos (from pre-pandemic figures of about 17.7 million in 2018). The loss of jobs by over 8.7 million Filipinos in April 2020 is also considered a major contributing factor to the sharp increase in poverty incidence. Based on studies by the Philippine Disaster and Resilience Foundation, about 70% of businesses were forced to closed due to the implemented restrictions.

MUCH has been done at the feet of political campaigns. In order to win, branding and positioning are tools of the craft that have often used to capture the imagination of the voters. The 2016 elections taught us why authenticity was important because with it, candidates became close to the voters by being themselves; less luster and brilliance but appearing or sounding like voters gave candidates the chance to open the door and leave it ajar as the campaign progressed. Problems have croppped up when candidates positioned themselves according to some preconceived packaging so that the brand could shine or be made better. But fitting it to the candidate is the challenge. That is why some would rather be presented as is with less retouching and just plain persona. That is one of the strategies of PRRD that will have an influence in May 2022: who is authentic?

THERE is a difference between being good and being the best, and the Nobel Prize has been arguably the most prestigious award in the world. Meant to be for "those who, during the preceding year, have conferred the greatest benefit to humankind," according to Alfred Nobel's will, it has been tarnishing its reputation in the Peace Prize category to the extent that it is increasingly looked down on by much of the world.