DOT Targets 6.8 Million Visitors in 2014

Despite missing its target last year, the Department of Tourism (DOT) is confident that visitor arrivals will reach 6.8 million this 2014.

Despite missing its target last year, the Department of Tourism (DOT) is confident that visitor arrivals will reach 6.8 million this 2014.

The DOT reported 4.7 million arrivals, short of its five million target for 2013 due to the natural calamities such as the Central Visayas earthquake and typhoon Yolanda, which hit the country in the last quarter of 2013, explained DOT Secretary Ramon Jimenez. October to December is usually the peak season for tourism in the Philippines.

Jimenez, however, pointed out that visitor arrivals is just one of many performance indicators used by the DOT. He says “equally or even more important” are tourist receipts or the total expenditures by visitors for availing goods and services in the country.

In 2013, foreign tourists spent an average of P4,292 daily during their stay in the country thus increasing international tourist receipts toP189.8 billion from P160.1 billion in 2012 or six percent of the country’s gross domestic product.

Jimenez expressed confidence that tourist arrival will continue its uptrend to 10 million arrivals by 2016. The DOT has recently developed new geographic markets in Russia, India and the Middle East while improving niche markets such as cruise, dive, medical, and learn English.

The DOT has successfully pushed for the extension of visa-free stay for foreign visitors from 21 to 30 days. Bilateral air talks have increased the number of flights.

Philippine Airlines is set to open daily flights to Guam and five weekly flights to Honolulu by October this year while Philippine carriers are expected to fly 14 times a week to Italy.

Jimenez, urged the lawmakers to take advantage of the added arrivals by investing in the food and souvenir products industry since this provides additional income even for communities that may not receive frequent visitors.

He also reminded congressmen that the entire nation is poised to enjoy the fruits of tourism.

The DOT has sought a total of P1.97 billion budget for 2015 to help in its marketing efforts amidst a competitive ASEAN tourism market.

 

Tourism Rankings of ASEAN Members

Country

Foreign Arrivals in 2012

Foreign Arrivals in 2011

Foreign Arrivals in 2010

Brunei 0.21 million 0.24 million 0.21 million
Cambodia 3.58 million 2.88 million 2.51 million
Indonesia 8.04 million 7.65 million 7.00 million
Laos n/a 1.79 million 1.67 million
Malaysia 25.03 million 24.71 million 24.58 million
Myanmar 0.59 million 0.39 million 0.31 million
Philippines 4.27 million 3.92 million 3.52 million
Singapore n/a 10.39 million 9.16 million
Thailand 22.35 million 19.23 million 15.93 million
Vietnam 6.85 million 6.01 million 5.05 million
Last modified onMonday, 08 September 2014 03:29
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