TheLOBBYiST is a web-based magazine that serves as a source of the most reliable and relevant information on advocacy campaigns, in-depth discussions of hot button issues for various stakeholders. These include decision-makers in the government, private sector, and the diplomatic corps; academics; members of the mass media; researchers; students; and the general public.
TheLOBBYiST is a product of PUBLiCUS Asia, Inc., complementing its core competencies: government relations, political management, strategic communications, and competitive intelligence.
"Always Beta", our commitment to constant improvement
Nothing in this world is permanent; everything is in constant flux, especially at this age of innovation and evolution when things change at a mere click of the mouse.
In recognizing life’s only constant, TheLOBBYiST commits itself to continuous improvement; hence our tag “Always Beta”. We aim to continually improve and introduce innovations in our magazine to make your reading experience better each time you open your web browser and visit our site.
Who's behind TheLOBBYiST
PUBLiCUS is your "in-house", out-sourced lobbying and political management firm that combines the professional experiences with academic credentials of its partners to effect an integrated approach in enabling realities as defined by clients. It positions itself in a nascent industry in the Philippines – lobbying and political consulting.
PUBLiCUS is process and procedure driven. Very few understand how government works, much more the Philippine Government. If one does not understand the legislative mill, the process in Malacañang or for that matter local governments, one may be unable to correctly apply the necessary solution to a problem.
PUBLiCUS believes that to be successful, it has to educate elected officials and other government decision-makers in an honest, comprehensive, and timely manner. Understanding the politics that shape policy is essential. Our knowledge of how government works and the ability to reach decision-makers ensures that our client's interests are conveyed.
Aside from TheLOBBYiST, other PUBLiCUS products include iSKOR ko ‘to!, a good news radio program over DZRH;SPiN-OFF, a key influencer event that handles roundtable policy discussions; and VOX Opinion Research, a benchmark, tracking poll, and focus group discussion service.
Kenneth T. Liotongco
Lilibet A. Amatong