Enjoying life to the fullest
"Enjoy life." This is almost a very difficult line to live by. It actually begins with accepting the fact that life, in all its wonders and mysteries, its highs and lows, are part of a reality that all of us must be able to embrace, make most of, and even celebrate," says Scott Peck in the book entitled “The Road Less Travelled”. Life is difficult. True. But this truth, or aptly, the way we live this truth for ourselves and for those we love is what really matters.
How do we enjoy life then? Especially in our current state of environment and amidst all that is happening in the world today. Sometimes, and though difficult, we may just have to lean back and see the world and life itself thru the nicest and most cherished moments in our lives or thru inspiring experiences that we learn and see unfolding before us.
The simple yet warming slices of life–where an act of kindness, a sincere word, a fond memory, food, help when in distress or calamity–make us feel better, and even victorious. Put them all together, celebrate its meaning and we may then just clearly see and appreciate the true meaning and way to enjoy life.
Therefore, enjoying life is a choice to open ourselves and our senses to recognizing these daily truths, even with all the tribulations and challenges that will always be laid on our road. Accept it, live with it, find ways to augment or supplement, and seek help when needed that will allow others to experience giving help-a noble and enriching experience by itself--and enjoy life as well.
Company thrust
This is the core philosophy behind EnjoyLife, a new line of vitamins and food supplements imported from the United States of America by Natural Formula International, Inc., (NFII). Its products carry the approval of the US Food and Drug Administration (FDA) as well as the Philippine FDA (formally Bureau of Food and Drugs) here in the Philippines.
EnjoyLife and its tagline “everyday” is part of an aggressive branding effort and campaign to broaden the market and educate consumers on the necessity for vitamins and essential food supplement products “everyday”. It is as a brand that believes individuals across age groups essentially need to support their diets with vitamins and food supplements to cope with a pollution rich urban environment, soil nutrient depletion, and changing dietary trends.
"In the United States, the vitamin and herbal supplement market is worth billions of dollars because consumers have already been educated to the need for supplementation. Be it in school, work, home or the community, the levels of pollution, stress, and the quality of food we eat, now all pose as hazards to health not just to people who are deficient in some vitamins or essential nutrients due to a disease or health condition, but even for healthy and active individuals to avoid and prevent the onset of any disease or unfavorable health condition," says company president and CEO Blodella Snell.
She adds, “We want to help Filipinos open their eyes and become aware of a hard and challenging reality that to really enjoy our lives we need to be healthy and stay healthy. We actually don’t get enough from the food we eat no matter how much of it we actually eat, that is why we need to establish a daily habit of taking our vitamins and essential food supplements, and of course, whatever kind of physical exercise or work to keep us fit.”
Born in the Philippines Snell practiced her nursing profession in the US where she met husband Paul, an engineer. Snell has been living in the US for nearly 35 years now but remains very much a Filipino in the sense that she would like to share what she has learned and experienced abroad and turn it into a viable and sustainable business program in the Philippines.
With the loving support of her husband, Snell established NFII’s corporate office early this year. Her company's products encompass a full line of vitamins, multi-vitamins, herbs, and supplements suitable to ensure optimal health for people of all age groups in all walks of life.
NFII for 2011 embarks on an ambitious expansion program to cover and make available its products under the EnjoyLife brand to as many stores and outlets nationwide, thereby, improving access to basic healthcare thru its products. The brand will be launching an integrated marketing, advertising and communications program supported by an intensified distribution and fulfillment program not just in Metro Manila but in key cities and localities around the country.
"The program is also an advocacy in itself as it is also tasked to bring about and be the catalyst for events, missions, and opportunities to educate households and empower consumers, especially mothers and housewives on the need for vitamins and essential food supplements as co-efficient to good health and wellbeing, and, the right vitamins and food supplements truly indicated for a particular deficiency or health condition," shares Snell.
Over the long term, NFII sees a very simple yet pervasive system of becoming healthy and staying healthy. “We do what we need to do with our work, we strive what we need to achieve for ourselves and our loved ones, but what will truly allow and help us achieve and enjoy the fruits of our love and labor is, foremost, to be healthy amidst or against what is already a difficult life to begin with. To have this philosophy and to be living this truth will, and can only lead us to enjoy life everyday,” Snell ends. - Article courtesy of Manila Bulletin
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