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ShoeDazzle beckons fashionistas

Tags: Pamper Yourself

FASHION WITH A CAUSE - Online store, ShoeDazzle, announces a new line of shoes and bags that bring heart health awareness to the forefront.

February is Heart Month and to bring much-needed awareness to the No.1 killer in America, online store ShoeDazzle, in partnership with WomenHeart, brings a specially designed Heart Health shoe and clutch.

Inspired by the bold red color of a person’s beating heart, the shoe features a sassy leopard print inner sole being tempered by a romantic bow detail – a true combination of the modern woman.

The clutch is perfect for a Valentine’s night-out with the boyfriend, the hubby or just the girls. Featuring an edgy, dual-zipper design, it is a must-have item for the fashionista with a heart of gold.

The shoe and clutch will be hitting the store’s showroom on February 1st, but will be pre-sold starting January 24 at $ 39.95 each.

Need another incentive? Feel good knowing that a portion of the sales will benefit Women Heart, the only national organization dedicated to promoting women’s heart health through advocacy, education and patient support. As the leading voice for the 42 million American women living with or at risk of heart disease, WomenHeart advocates for equal access to quality care and provides information and resources to help women take charge of their heart health.

ShoeDazzle has always led the way when it comes to cause-marketing campaign; starting in 2009 when the company launched a line of pink pumps to benefit Susan G. Komen for the Cure during Breast Cancer Awareness Month. This is the second year that the innovative online company has partnered with a charity dealing with heart health.

The store itself is a collaboration of some of the fashion industry's rising stylists and Hollywood personalities. The founders came up with a fashion-forward concept that allows users to sign-up and get free personalized, monthly recommendations on what shoe, bag or jewelry set to purchase; all at a fixed and affordable price of $39.95. – Article courtesy of Manila Bulletin



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