Columns

MUCH has been done at the feet of political campaigns. In order to win, branding and positioning are tools of the craft that have often used to capture the imagination of the voters. The 2016 elections taught us why authenticity was important because with it, candidates became close to the voters by being themselves; less luster and brilliance but appearing or sounding like voters gave candidates the chance to open the door and leave it ajar as the campaign progressed. Problems have croppped up when candidates positioned themselves according to some preconceived packaging so that the brand could shine or be made better. But fitting it to the candidate is the challenge. That is why some would rather be presented as is with less retouching and just plain persona. That is one of the strategies of PRRD that will have an influence in May 2022: who is authentic?

MUCH has been done at the feet of political campaigns. In order to win, branding and positioning are tools of the craft that have often used to capture the imagination of the voters. The 2016 elections taught us why authenticity was important because with it, candidates became close to the voters by being themselves; less luster and brilliance but appearing or sounding like voters gave candidates the chance to open the door and leave it ajar as the campaign progressed. Problems have croppped up when candidates positioned themselves according to some preconceived packaging so that the brand could shine or be made better. But fitting it to the candidate is the challenge. That is why some would rather be presented as is with less retouching and just plain persona. That is one of the strategies of PRRD that will have an influence in May 2022: who is authentic?

Add a comment

About 72 percent of adults reported reading the Bible; 53 percent picture books; 52 percent short stories, 48 percent romance novels, and 48 percent newspapers and reference materials. Moreover, books are prohibitive to many.

About 72 percent of adults reported reading the Bible; 53 percent picture books; 52 percent short stories, 48 percent romance novels, and 48 percent newspapers and reference materials. Moreover, books are prohibitive to many.

Add a comment

President Duterte is the LGUs’ only hope to resolve the issue on National Tax Allotment and we are fortunate that he was a former Mayor and he knows the plight of LGUs. This will be one of Duterte’s greatest legacies for the country. It will not bode well if he just passes this problem on to the next administration.

President Duterte is the LGUs’ only hope to resolve the issue on National Tax Allotment and we are fortunate that he was a former Mayor and he knows the plight of LGUs. This will be one of Duterte’s greatest legacies for the country. It will not bode well if he just passes this problem on to the next administration. 

Add a comment

So how do I deal with racists friends like this former classmate?

So how do I deal with racists friends like this former classmate?

Add a comment

Pre-pandemic, the country's state of education was already beset with a multitude of issues and concerns such as overcrowded classrooms, unattractive compensation packages for educators and poor public education infrastructure quality. As a further indication of the state of our education, the Philippines ranked lowest out of 79 countries in the Organization for Economic Cooperation and Development's (OECD) Program for International Student Assessment in 2018.

Pre-pandemic, the country's state of education was already beset with a multitude of issues and concerns such as overcrowded classrooms, unattractive compensation packages for educators and poor public education infrastructure quality. As a further indication of the state of our education, the Philippines ranked lowest out of 79 countries in the Organization for Economic Cooperation and Development's (OECD) Program for International Student Assessment in 2018.

Add a comment

The 6th State of the Nation Address of President Benigno Aquino III addressed his administration's latest accomplishments on the matters of employment, education and economy. Now, let's recount his revealing speech.

Add a comment

Photo by the Office of the President of the Philippines

It has been only just a few months when I was still referring to myself as a “future media practitioner” and writing post-SONA essays was a chore.

Add a comment

More than a month ago, I chanced upon on television the first presidential debate of the Democrat Party for the 2016 US Elections. Aside from the candidates’ conscious effort to attack their opponents merely on positions in various issues and platforms

Add a comment

The PCS is inviting communication professionals to register as new members!

The PCS is inviting communication professionals to register as new members!

Add a comment

The agricultural community’s ability to lobby for measures in favor of this sector is now at one of its highest level ensuring the field’s continued development.

The agricultural community’s ability to lobby for measures in favor of this sector is now at one of its highest level ensuring the field’s continued development.

Add a comment

Therefore, this idea should be considered as a part of the government’s poverty alleviation program.

Therefore, this idea should be considered as a part of the government’s poverty alleviation program.

Add a comment

Early this year, I was one of the first to float the idea of a Duterte-Duterte tandem in the 2022 elections, with Davao City Mayor Sara "Inday Sara" Duterte-Carpio as candidate for president and her father, incumbent President Rodrigo "Digong" Duterte, as candidate for vice president. My reason for doing so is for continuity in the programs, policies and projects that were started by Digong, which can only happen if the next president belongs to his inner circle or his closest political ally, and his daughter, Inday Sara, is the best and most qualified person who can do that. At the same time, a "Leni Robredo situation," one where the vice president is more of an obstructionist and opportunist who causes unnecessary disruptions to government programs, policies and projects, and shamelessly smears on the image of government and the country before a local and foreign audience, should not happen again, thus the idea of having Digong becoming vice president after serving as president for six years.

Early this year, I was one of the first to float the idea of a Duterte-Duterte tandem in the 2022 elections, with Davao City Mayor Sara "Inday Sara" Duterte-Carpio as candidate for president and her father, incumbent President Rodrigo "Digong" Duterte, as candidate for vice president. My reason for doing so is for continuity in the programs, policies and projects that were started by Digong, which can only happen if the next president belongs to his inner circle or his closest political ally, and his daughter, Inday Sara, is the best and most qualified person who can do that. At the same time, a "Leni Robredo situation," one where the vice president is more of an obstructionist and opportunist who causes unnecessary disruptions to government programs, policies and projects, and shamelessly smears on the image of government and the country before a local and foreign audience, should not happen again, thus the idea of having Digong becoming vice president after serving as president for six years.

Add a comment

The Philippines can't afford to waste any more time on reforms because it risks again being labeled as the sick man of Asia. Vietnam is next in line to become the factory to the world as China becomes more prosperous and wages continue their upward trajectory. It is high time we do away with the practice of being our own worst enemy.

The Philippines can't afford to waste any more time on reforms because it risks again being labeled as the sick man of Asia. Vietnam is next in line to become the factory to the world as China becomes more prosperous and wages continue their upward trajectory. It is high time we do away with the practice of being our own worst enemy.

Add a comment

It is about time we upend the traditional paradigm of invitation-only legislative consultations by putting a more inclusive and participative system in place.

It is about time we upend the traditional paradigm of invitation-only legislative consultations by putting a more inclusive and participative system in place.

Add a comment
Advertisement