Unfiltered
MUCH has been done at the feet of political campaigns. In order to win, branding and positioning are tools of the craft that have often used to capture the imagination of the voters. The 2016 elections taught us why authenticity was important because with it, candidates became close to the voters by being themselves; less luster and brilliance but appearing or sounding like voters gave candidates the chance to open the door and leave it ajar as the campaign progressed. Problems have croppped up when candidates positioned themselves according to some preconceived packaging so that the brand could shine or be made better. But fitting it to the candidate is the challenge. That is why some would rather be presented as is with less retouching and just plain persona. That is one of the strategies of PRRD that will have an influence in May 2022: who is authentic?
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