Common sense is dead

THE AlDUB nation is better than the Philippine state and that accounts for the huge success of the creative minds of Eat Bulaga. Eat Bulaga has more common sense than the Aquino administration. For the latter, common sense is dead while for the former, common sense made them King in noon time category as well as break records in the entertainment industry with the no advertisement, no break to the rafters Saturday show from the Philippine arena. The Filipino nation, defined as those in Manila and the four corners of the world, stopped to watch history in the making and became, for a moment, proud of what Eat Bulaga dared and achieved.

THE AlDUB nation is better than the Philippine state and that accounts for the huge success of the creative minds of Eat Bulaga. Eat Bulaga has more common sense than the Aquino administration. For the latter, common sense is dead while for the former, common sense made them King in noon time category as well as break records in the entertainment industry with the no advertisement, no break to the rafters Saturday show from the Philippine arena. The Filipino nation, defined as those in Manila and the four corners of the world, stopped to watch history in the making and became, for a moment, proud of what Eat Bulaga dared and achieved.

Eat Bulaga knew when to allow the bloom to continue and to end when the going is high. Unlike AlDUB nation, the Philippine state is in suspended animation before the caring part kicks in. This is not an isolated case, such as the Laglag Bala, but symptomatic of how government handles issues affecting citizens and protects the reputation of the country. To even tell the public that they (officials) have to tell the president of what is happening (again) in NAIA is another proof of a disengaged leadership, of not wanting to know the problems but only hosannas. And this they insist in continuing? That is why when people keep saying we need to continue Tuwid na Daan, we should ask, which one would you continue?

The AIDUB nation is the proof of concept for convergence. Much better than what Manny Pangilinan of TV5 and Gaby Lopez of ABS CBN were so seriously planning to launch years back and probably by 2016. It was not about technology or of being the number one media organization in the country. Far from it.

What were the tools Eat Bulaga had: a hit noontime series playing for 36 years, two unknown artists, three second (or third?) liners to the vaunted triumvirate of TVJ, an old love story peppered with cultural biases and norms of Filipinos, an interactive script that rode on the dubsmash (or lipsync) flavor and the power of the hashtag that allowed the bridge from traditional media to new media. Yes, the hashtag was the convergence tool. But politicians cannot highjack the hashtag because there is no conversion to something or someone who is not authentic and spontaneous.

So what was the secret of Eat Bulaga? Our pick was Kalye Serye, the art of improvisation, all done before our eyes in TV platform but shot in barangays and starred by ordinary citizens (that brought in the people and the audience). That laboratory gave Eat Bulaga’s creative geniuses the ability to experiment since there was no wrong, only less audience. The infamous split screen (hated by everyone because of instant reaction seen by all) became the other tool to link the audience to several events shaping as it happens. Kalye Serye was interactive TV: the stage was linked with the world outside. How do you build other audiences into the mould? Use Twitter’s hashtag and Eat Bulaga is building an online community, #AlDUBnation and building chapters of the story, all drilled via its nation of 25-35 million tweets. Eat Bulaga also had a huge ton of common sense.

Hijacking the hashtag was the way to go for Eat Bulaga’s competitors and some politicians wanting to raid the base. By hijacking, you lessen the number of tweets and delay the inevitable. By being able to tweet to the AlDUBnation, a politician thinks s/he is able to touch base with the members. Politicians need to understand that in Social Media, they got to listen more before doing a thing. Still, the traditional can’t be denied. On a Saturday, Eat Bulaga got the biggest indoor arena in the country fill to the rafters and did what has never been done before for an entertainment show: no ads and no breaks. And it was no longer virality but face-to-face. Any questions in people’s mind got settled. Clearly, Eat Bulaga showed what everyone were claiming to have, the proof of concept of convergence.

Laglag Bala is proof of how stupid government is, and this includes the yellow goddesses of the troll republic. To say that this is being done by political opponents is like telling the old lady, the OFW, the tourist, etc. that they were active partners of those “scheming minions.” How insulting. Are they now saying opponents of this administration want to sink the ship of state? But that’s them and they have always been behaving the same. That also means, there are no syndicates in NAIA that manages the operation. First, it was for a fee but when reported to media, then it became syndicates operating in NAIA (that spin is dangerous because of the obvious). But when it became too frequent, “we have informed the president.” Imagine if they did not tell hizzoner and a bullet was placed in a bag of the CEOs or leaders coming over for APEC?

A single bullet does not make a thing, right? Just like in other countries, when you bring anything not allowed, passenger needs to leave it and he/she can go. There are bottles of water confiscated; tubes of lotion, beyond the allowable limit, dumped; Swiss knives, dropped in plastic containers; lighters, etc. So, why can’t we just ask those with single bullets to drop it on a box and go on? Because, the shake artists need to earn that’s why they want the hassle. And if that is a syndicate, there must be a head that calls the shots and earns the bucks, right?

Common sense would have been just like what former National Security Adviser, Roilo Golez, said: seize and go. “When a passenger is caught with one and two bullets, just confiscate and let the passenger go. No questions, no delay. Don’t give the security personnel the power to decide.”

These days though, Voltaire would have stood up just so we hear him say again, “common sense is not so common.”

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Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of TheLOBBYiST.
About the Author
Malou Tiqiua is the Founder/General Manager of PUBLiCUS Asia Inc. A noted political management expert in the Philippines and Asia, she brings over 20 years of professional experience in public, private and the academe combined. Author of the comprehensive book on electoral campaigns in the Philippines, "Campaign Politics", Malou is a graduate of the University of the Philippines with a Political Science degree and a Master of Public Administration. She completed her second master's degree (MA in Political Management) from the Graduate School of Political Management, George Washington University.
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