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The Media Marketplace

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Resti Reyes Bringing with him 27 years of experience in advertising, media, and research from various respected advertising agencies, Resti is currently the President of MediaTrade Exchange, Inc. He is founder and co-founder of the Radio Research Council and TV Research Council, respectively, and his name is listed in the International Who’s Who of Professionals.

The perfect case study

At the 3rd IMMAP (Internet and Mobile Marketing Association of the Philippines) Summit in the SMX complex beside the Mall of Asia last week, we
 

Media buying: Print up close (Part 2)

Which would you use to measure the effectiveness of the print medium? Circulation or readership? ...
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Media buying: Print up close

It’s time for more technical information. With this article, we will start with more detailed discussions on the media planning and buying processes. The aim ...
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The Year of the Blog, Part II

After dominating cyberspace the past few weeks, the controversy over the (in)famous djmontano blog has spilled over into local TV, radio, and print. ...
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New developments in outdoor media: the future is LED

I took advantage of a recent trip to China to see what the media environment there was like. Television was understandably quite unexciting, as the ...
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The Top 1000 brands in Asia-Pacific

Let’s take another break from the lesson plan. Results of a study was just released by Haymarket Media Ltd., publishers of MEDIA -- the foremost trade ...
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Media buying 101: The media environment (Part 1)

Enough parties. Let’s go back to the Lesson Plan. We’ve already talked about the product, the client, and the target market. It’s time to go to ...
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Another week of media trade parties

It was three nights in a row. First a radio network, The Radio Partners, had a cocktail party in the garden across the main entrance ...
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Media buying 101: Knowing the consumer (Part 2)

Back to the Lesson Plan. Let’s pick up where we left off… knowing the consumer. We have said that the better we know these individuals, the ...
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A week of media trade parties

Let’s take a break from the heavy lectures. Last week we went to three out of four trade parties. This business of marketing media is ...
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El Niño and climate alarmism

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BALI, INDONESIA— The Philippines had given the world one of the most memorable lessons in democracy. People Power is very much our own brand of

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Earthquakes and economic freedom

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January 2010: Backstabbing begins

Poster-sized colorful calendars of Senators Mar Roxas (his wedding picture with Korina), Loren Legarda, Manny Villar and family, Juan Ponce Enrile, Pia Cayetano, etc;

Curtains: a film in three parts

The University of the Philippines Vargas Museum opens its 2010 calendar with the exhibit titled, Curtains: a film in three parts by Los Angeles based
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