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The Media Marketplace

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Resti Reyes Bringing with him 27 years of experience in advertising, media, and research from various respected advertising agencies, Resti is currently the President of MediaTrade Exchange, Inc. He is founder and co-founder of the Radio Research Council and TV Research Council, respectively, and his name is listed in the International Who’s Who of Professionals.

Media and the Manila Hostage Crisis

Once again, the media is in the media. After audiences worldwide were treated to ringside seat views of the drama as it unfolded last Monday,
 

The perfect case study

At the 3rd IMMAP (Internet and Mobile Marketing Association of the Philippines) Summit in the SMX complex beside the Mall of Asia last week, we ...
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Media buying: Print up close (Part 2)

Which would you use to measure the effectiveness of the print medium? Circulation or readership? ...
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Media buying: Print up close

It’s time for more technical information. With this article, we will start with more detailed discussions on the media planning and buying processes. The aim ...
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The Year of the Blog, Part II

After dominating cyberspace the past few weeks, the controversy over the (in)famous djmontano blog has spilled over into local TV, radio, and print. ...
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New developments in outdoor media: the future is LED

I took advantage of a recent trip to China to see what the media environment there was like. Television was understandably quite unexciting, as the ...
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The Top 1000 brands in Asia-Pacific

Let’s take another break from the lesson plan. Results of a study was just released by Haymarket Media Ltd., publishers of MEDIA -- the foremost trade ...
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Media buying 101: The media environment (Part 1)

Enough parties. Let’s go back to the Lesson Plan. We’ve already talked about the product, the client, and the target market. It’s time to go to ...
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Another week of media trade parties

It was three nights in a row. First a radio network, The Radio Partners, had a cocktail party in the garden across the main entrance ...
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Media buying 101: Knowing the consumer (Part 2)

Back to the Lesson Plan. Let’s pick up where we left off… knowing the consumer. We have said that the better we know these individuals, the ...
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Finally, Some Good News

Note: This online column will appear regularly. For its title, Dean Tony acknowledges Malcolm Gladwell who, in his book The Tipping Point, defined "connectors"

A Crisis, An Opportunity

Two days before the torture video was made public, I was conferring with a colleague and an official of the Aquino administration essentially offering assistance

Media and the Manila Hostage Crisis

Once again, the media is in the media. After audiences worldwide were treated to ringside seat views of the drama as it unfolded last Monday,

Killers, the Police and the State

The main function of the State is to protect the citizens’ right to life, right to private property, and right to liberty. When people have

The Ground Zero Mosque Controversy: Nativist Aversion to the Unfamiliar

The intuitive reaction to the proposed mosque near Ground Zero is understandably negative. Why build a Muslim place of worship next to a site

COMING HOME FOR P-NOY: Tales from the 2010 Inauguration

My wife and I came to Manila last June 27, 2010, to attend the inauguration of President-Elect Benigno Aquino III as the 15th President of

Brain Gain

In the 1970's, the phenomenon that is international migrant work started to become most palpable to us who are in their late 30's and 40-somethings

Rep. JV Ejercito : Be Heedful of Alvarez’s claims

San Juan City Representative JV Ejercito today urged the Filipino people to be heedful of Customs Commissioner Angelito Alvarez’s claims of fully ‘revamping’ the bureaucracy,

REVOLVING DOORS

Reputation and credibility are very important for media practitioners. They live and build a career on these two elements. What happens then to

Using Smart Power

The approval of the $434 million Millennium Challenge Corporation (MCC) grant for development projects in the Philippines is a clear indication of America’s trust or
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