Vivvo CMS 4.0 http://www.thelobbyist.biz/ ©2007 Spoonlabs d.o.o. http://www.thelobbyist.biz/files.php?file=rss_166522216.jpg http://www.thelobbyist.biz/ http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/the_perfect_case_study.html The Media Marketplace Tue, 01 Sep 2009 17:18:00 -0400 At the 3rd IMMAP (Internet and Mobile Marketing Association of the Philippines) Summit in the SMX complex beside the Mall of Asia last week, we http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/media_buying_print_up_close_part_2.html The Media Marketplace Tue, 02 Jun 2009 13:47:00 -0400 Which would you use to measure the effectiveness of the print medium? Circulation or readership? http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/media_buying_print_up_close.html The Media Marketplace Sun, 19 Apr 2009 15:50:00 -0400 It’s time for more technical information. With this article, we will start with more detailed discussions on the media planning and buying processes. The aim http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/the_year_of_the_blog_part_ii.html The Media Marketplace Wed, 09 Apr 2008 03:47:00 -0400 After dominating cyberspace the past few weeks, the controversy over the (in)famous djmontano blog has spilled over into local TV, radio, and print. http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/new_developments_in_outdoor_media_the_future_is_led.html The Media Marketplace Wed, 12 Nov 2008 22:02:00 -0500 I took advantage of a recent trip to China to see what the media environment there was like. Television was understandably quite unexciting, as the http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/the_top_1000_brands_in_asia-pacific.html The Media Marketplace Mon, 20 Oct 2008 02:46:00 -0400 Let’s take another break from the lesson plan. Results of a study was just released by Haymarket Media Ltd., publishers of MEDIA -- the foremost trade http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/media_buying_101_the_media_environment_part_1.html The Media Marketplace Mon, 01 Sep 2008 08:37:00 -0400 Enough parties. Let’s go back to the Lesson Plan. We’ve already talked about the product, the client, and the target market. It’s time to go to http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/another_week_of_media_trade_parties.html The Media Marketplace Tue, 19 Aug 2008 03:09:00 -0400 It was three nights in a row. First a radio network, The Radio Partners, had a cocktail party in the garden across the main entrance http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/media_buying_101_knowing_the_consumer_part_2.html The Media Marketplace Mon, 28 Jul 2008 01:46:00 -0400 Back to the Lesson Plan. Let’s pick up where we left off… knowing the consumer. We have said that the better we know these individuals, the http://www.thelobbyist.biz/perspectives/columns/the_media_marketplace/a_week_of_media_trade_parties.html The Media Marketplace Wed, 16 Jul 2008 02:19:00 -0400 Let’s take a break from the heavy lectures. Last week we went to three out of four trade parties. This business of marketing media is THE LOBBYiST : More Than Just Views