The Media Marketplace
Resti Reyes Bringing with him 27 years of experience in advertising, media, and research from various respected advertising agencies, Resti is currently the President of MediaTrade Exchange, Inc. He is founder and co-founder of the Radio Research Council and TV Research Council, respectively, and his name is listed in the International Who’s Who of Professionals.
Media buying 101: Knowing the consumer (Part 1)
Just to refresh our memories. The three main elements in media planning and buying are 1) knowing the brand/product/client (and all the idiosyncrasies that go
Media buying 101: Knowing the product (Part 2)Let’s take a closer look at the product. Intelligent media planning presupposes that the planner has a clear grasp of the brand that he or she ...Media buying 101: Knowing the product (Part 1)The three main elements in media planning and buying are 1) knowing the brand/product/client (and all the idiosyncrasies that go with that concept); 2) knowing ...Dateline Kuala LumpurI really would have loved to file this story while I was in KL one week ago today. But being the perennial procrastinator that I ...Media buying 101In previous articles, we had talked about developments in the media and advertising industries. The issues that affect us, and sometimes we have talked about ...ABS-CBN launches “R18” CampaignIt was another one of those trade parties for the ad agencies – cocktails, dinner, show, raffle prizes, and meet and greet celebrities. In a new ...The year of the blogIt’s been around more than five years, but it’s only been in the recent few weeks that Web Logs, or Blogs for short, have taken ...Media for the current political controversyThe running joke right after EDSA DOS was that Erap was the President who got overthrown via text. The popularity of SMS was peaking at ...Non-trad media vs ratings“Statistics are like a bikini. What they reveal can be very interesting. But it is what they conceal that is ESSENTIAL.” The age old problem with ...GMA Trade Party vs. The LOBBYiST Launch Cocktail PartyAt the risk of being mistaken as a propagandist for GMA7, and also risking irking my publisher and editor-in-chief (I could lose this column), I ... |
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Kastila (1878 - 1944)
This week we commemorate the life and great contributions to the Filipino nation of the distinguished President Manuel Luis Quezon y Molina. After passing the ...
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