The Media Marketplace
Resti Reyes Bringing with him 27 years of experience in advertising, media, and research from various respected advertising agencies, Resti is currently the President of MediaTrade Exchange, Inc. He is founder and co-founder of the Radio Research Council and TV Research Council, respectively, and his name is listed in the International Who’s Who of Professionals.
QTV relaunched
This time around, let’s look at what it takes to properly market a television station.
In an innovative and interesting presentation today to the trade (advertisers,
ABS-CBN vs. AGB Nielsen vs. GMA7 part 2Collective disgust. That was the general feeling at the end of the forum on the continuing saga over the alleged tampering of the TV ratings ...Abolish NEGO ratesIt’s the start of a new year. And it is already too late for this topic. By this time, all nego rate discussions among the ...ABS-CBN vs. AGB Nielsen vs. GMAThe current big brouhaha over the allegedly tampered ratings released by research company AGB Nielsen is a first in recent memory. But it certainly is ...Goodbye 15 percentThis is really not a new idea. The once sacred 15-percent agency commission simply no longer is. It has not been so for quite some ...When the Messenger becomes the MessageIn ancient times, the bearer of bad news was sometimes slain for he brought so much unhappiness to the people receiving his bad news. We ...Media independents - a good idea that backfired?The term “media independent” certainly wasn’t there yet when the first attempts to create such an entity were made years ago. The goal was to ...The Media MarketplaceWhen Marshall McLuhan wrote, “the medium is the message” some 40 or so years ago, he was describing a concept so alien that people thought ...Media in the newsIn an earlier issue, we talked about media people becoming the news instead of delivering the news. More than once, celebrity news reporter Ces Orena ... |
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Kastila (1878 - 1944)
This week we commemorate the life and great contributions to the Filipino nation of the distinguished President Manuel Luis Quezon y Molina. After passing the ...
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