Sub-text is a weekly column that serves as a venue for media criticism as the columnist analyzes the subtext of various media contents. In this manner, the column deals with professional and ethical standards of media, specifically journalism, in the fields of advertising, public relations, and entertainment.
The phrases are all too familiar by now: karambola ng mga sasakyan, motorsiklong sumalpok na dyip, nasirang taksi dahil sa tindi ng bangga, trak na inararo ang kabahayan, bus na nahulog sa malalim na bangin.
These carefully chosen words in Filipino help provide graphic details of road accidents and entice media audiences to read, listen to or watch completely the news report. For television news programs, footage of the injured and the dead being carried away from the smashed vehicles, along with the weeping relatives and friends of victims, provide much-needed drama. The ambient sound of onlookers shouting and panicking adds to the tension being felt by the viewers. The bombastic voice of a news anchor completes the formula for primetime entertainment minutes ahead of our favorite telenovela.
Yes, we all know that journalistic outputs are supposed to mainly inform instead of entertain. So now we ask: Why are news reports about road accidents packaged as action or drama films?
Some essential ingredients of a news report are obviously missing. For now, let’s just focus on just one: Context.
It’s actually very important to report road accidents to advise motorists and commuters to be careful, especially in plying routes that are known to be accident-prone. The timely advice of a traffic enforcer to, say, not drive under the influence of alcohol serves as a wake-up call to those whose idea of a good time is to get drunk BEFORE driving home. When a police officer reminds motorists to make sure that their vehicles are in good running condition, car owners get that much-needed reminder to go to the nearest mechanic to have their vehicles’ brakes checked.
But useful data like these could get drowned by the drama that becomes the focus of news reports. There are questions that are left unanswered given the tendency of journalistic outputs to just focus on the particular, totally ignoring how a specific road accident relates to an overall situation.
The context of a road accident could be explained if a journalist were to find answers to some important questions:
I’m sure you can think of other questions that can provide more useful information to media audiences. For now, we can only hope that concerned journalists would provide more context to their reports about road accidents so that people could be informed more, and entertained less.
Federalism, Government Debt, Civil Society and the Private SectorPutting high emphasis on one form of government tend to blind people into glorifying one form over another, hoping that such change in political structure will deliver the necessary development ... Read more Less Government | Nonoy Oplas | Sunday, 20 May 2012 | Hits: 42 | Comments |
Avengers AssembleAs our movie houses are conquered by “The Avengers” and as that pelenovela (political-economic telenovela) unfolds in the Senate, some other matters with long-term implications are transpiring in the halls ... Read more Warp 9! | Louie Montemar | Friday, 18 May 2012 | Hits: 40 | Comments |
Fixing the President’s Image for the General Welfare: An Open Letter to the Presidential CThe past week, we heard confirmation from the President himself that he and Ms. Grace Lee, a TV and radio personality have gone separate ways – claiming that they are ... Read more Trend Blazer | Aaron Benedict De Leon | Friday, 18 May 2012 | Hits: 41 | Comments |
A Tale of Two Fights: The Thrilla in NAIA and Game 7 of the PBA FinalsSunday, May 6 was quite an eventful day for many. It was a day of fights and competition, where the victors were supposed to stand tall and the ... Read more Trend Blazer | Aaron Benedict De Leon | Friday, 11 May 2012 | Hits: 150 | Comments |