How would one level the playing field with the Aquino administration actively endorsing their candidate hence loading the bases?
We are three (3) weeks away from the anniversary of Yolanda and almost two months since the plan rushed by Presidential Assistant for Rehabilitation and Recovery Panfilo Lacson. Lacson submitted to BSA3, last 1 August 2014, the PHP170.9 Billion Comprehensive Rehabilitation and Recovery Plan (CRRP) for communities devastated by Typhoon Yolanda.
During the stint of then DILG Secretary Jesse Robredo, the Undersecretary for peace and order, Rico Puno, was reporting directly to BSA3. He was the “eyes and ears” of the president. This situation led to a two hydra set up in the DILG. Puno resigned 7 September 2012, after several issues that were made public and put the appointing authority again in the spotlight because of the so-called KKK.
Last 25-26 September, the Public Relations Society of the Philippines had its 21st National Congress entitled, “PR as a love thing”. Public Relations (PR) does its share by ensuring that individuals, products and companies maintain strong emotional connections with their target stakeholders, with the intent of making these stakeholders understand, appreciate, and trust them.
Jejomar Binay, Vice President of the Philippines, delivered a prepared speech for a total of 21 minutes with all the trappings of the higher office save the seal. He was focused on the bigger audience and contrasted himself with those who threw mud at him. Still, I maintain that he effectively repositioned himself and reframed the debate. An astute pivot was used.
The candidate who understands communication, convergence and conversation will make it in 2016 and no amount of demolition can change the fact that demographics and psychographics are now essential or the winner would again need another 60-30-10?
My previous column focused on convergence and 2016. Convergence is the fusion of traditional and new media platforms. The point I was trying to make was that a candidate for 2016 cannot just focus on traditional media because of the psychographics of Filipino voters.
Will the Speaker and the Majority Floor be spooked or would they rise up to the challenge and limit the debate on economic provisions? Truly a defining hour for Belmonte and Gonzales. Let us see if they can wrestle with the spooks!
2016 should be a search for a leader who must be willing and able to “define reality with great clarity; engender trust by demonstrating a disciplined commitment to the selected strategies to make things better and provide more opportunity.” A lot of this can get lost in the fog of winnability.