Tag: media_buying

total: 3 | displaying: 1 - 3

[The Media Marketplace] The perfect case study

At the 3rd IMMAP (Internet and Mobile Marketing Association of the Philippines) Summit in the SMX complex beside the Mall of Asia last week, we ...
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[The Media Marketplace] Media buying: Print up close (Part 2)

Which would you use to measure the effectiveness of the print medium? Circulation or readership? ...
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[The Media Marketplace] Media buying: Print up close

It’s time for more technical information. With this article, we will start with more detailed discussions on the media planning and buying processes. The aim ...
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total: 3 | displaying: 1 - 3
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